Description

This is the second LIVE workshop (course) where we will continue to build the infrastructure and the advanced elements of your business website (your online hub). This is your MOST IMPORTANT online asset which is a foundation of your business and which connects ALL OTHER assets in terms of communication, and accounting.

All BOLDED 101 items are INCLUDED (but not limited to since we will have some extra’s not listed).

LIFELINE-WWW-101
[0] Quality hosting (easy backups + staging site) [INFRASTRUCTURE]
[0] Mobile (first) adaptive / responsive (need 2nd website version ?) [DESIGN]
[0] Load speed [INFRASTRUCTURE]

MUST-HAVES-WWW-101
[1] Landing / Sales Pages (focused product / service) [LEAD GENERATION / MARKETING / SALES (FRONT-END)]
[1] Sales pages (w/ integrated payment processors) [MARKETING / SALES (FRONT-END)]
[1] Contact Form (SMS notification) [COMMUNICATION]
[1] Products & Services [SALES (BACK-END)]
[1] CRM (Customer relationship management – lists, intel, segmentation, incoming channel) [COMMUNICATION]
[1] Analytics – (traffic, referrers, bounce rate, time on site, pages per visit, demographics) [INTEL]

MUST-HAVES-WWW-102
[1] Chat / Bot (Automated responses / Email / SMS notification) [COMMUNICATION]
[1] SEO optimizes quality content (ranking keywords) [FINDABILITY / MARKETING]
[1] Customer support (ticketing system) [SUPPORT]
[1] GDPR and ADA compliance [LEGAL]

SMART HAVES-WWW-102
[2] SMS messaging and alerts (staff + visitor) [ALERTS / SUPPORT]
[2] Call Calendar (Email / SMS notification) [COMMUNICATION]
[2] Good search functionality (custom) [INFRASTRUCTURE]

SMART HAVES-WWW-103
[2] Autoresponder email (automation + follow ups) [COMMUNICATION / MARKETING / SALES (BACK-END)]
[2] Automated content distribution (to several social channels) – OR at least manual [FINDABILITY / MARKETING]
[2] Heatmaps and recordings [INTEL]

NICE HAVES-WWW-103
[3] Click to call buttons (show during business hours) [CTA]
[3] Intuitive navigation (website structure – sitemap) [DESIGN / INFRASTRUCTURE]
[3] CTA – call to action widgets [CTA]
[3] Access levels (for staff / customers) [INFRASTRUCTURE]
[3] Editorial process or w/o one [MARKETING]
[3] Desktop notifications (notification bell) [MARKETING]